How the site earns

From clicks through affiliate links. That sits at the top of every listing and every review, with no spoiler and no small print.

What it does not change

Row order in listings is calculated from brand demand: how often the brand itself is searched for in the market. On a tie the order is decided by a deterministic rule - traffic, then alphabetically - and not by a commercial agreement. A paid position sits outside the numbering, carries a visible label, and can never stand above the first organic row.

Three permanent bans

An unnumbered paid row with no label inside a table sorted by an objective parameter. A «verified» date with no verification behind it. A working button on an offer that is not available in the visitor country.