William Hill review

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Brand demand

no demand data ?

How Brand demand is calculated

SourceMonthly search demand for the brand name, measured per market
Scalesearches per month in the market
What it sortsEvery listing by default

Listings are ordered by how many people look the brand up in that market each month: the country page uses the figure for that country, the global list the sum across our markets. Player ratings do not affect the order, and neither does what a brand pays.

Full methodology

Safety score

8.4/10 ?

How Safety score is calculated

SourceEditorial review and complaints, algorithmically
Scale1-10 plus a label
What it sortsAccess to recommended lists
ComponentWeightScore
Complaints25%10.0
Licences30%10.0
Payout tests15%5.0
Responsible gambling5%0.0
T&C clauses15%10.0
Disclosure10%6.0

The score is not for sale. On a tie, order is decided by brand demand and then by slug alphabetically.

Full methodology

Player rating

no ratings yet ?

How Player rating is calculated

SourcePlayers
Scale1-5 plus seven axes
What it sortsNothing

Player ratings do not affect position in any listing.

Full methodology

Status in your country

Available: United Kingdom

No data for this country: Ireland

No data for this country: Germany

No data for this country: Poland

No data for this country: Canada

No data for this country: New Zealand

No data for this country: Brazil

No data for this country: Czechia

No data for this country: Denmark

No data for this country: United Arab Emirates

No data for this country: Kuwait

Available: Egypt

No data for this country: Tunisia

No data for this country: Nepal

Available: Malaysia

No data for this country: Philippines

No data for this country: France

No data for this country: Serbia

Pick your country in the header to see the status and the offers you can actually claim.

Pros

  • Licence 39225 from the UK Gambling Commission, checked against the register on 2026-11-06.
  • In-play toolkit confirmed on the live site: cash out, a bet builder, live streaming, in-play betting, a live tracker and odds boosts.
  • 10 sports in the line, including australian-rules, cricket, darts, football.
  • 8 payment methods on the card, including apple-pay, bank-transfer, mastercard, neteller.
  • Open in 3 of our markets: Egypt, the UK, Malaysia.
  • Apps for both iOS and Android.

Cons

  • No partial cash out: the tester found no mention of it in the rules or the promotions.
  • Players rate it 3.1/5 from 470 votes on outside review sites (collected 2026-11-03).
  • Its weakest player score on those sites is safety and fairness at 2.3/5.

William Hill features

FeatureAvailableWho Needs It
Cash out✓Bettors who close a position during the match instead of waiting for the final whistle.
Partial cash out✗Bettors who lock in part of the profit and let the remainder run.
Bet builder✓Bettors who back a match scenario rather than a single market.
Live streaming✓In-play bettors who want to watch the game, not a text tracker.
Best odds guaranteed✓Bettors who back horses and harness racing in advance.
In-play betting✓Bettors who read the game and catch shifts in tempo.
Acca insurance✓Bettors who build multi-event accumulators.
Early payout✓Bettors who back a result and a lead during the game.
Live tracker✓Bettors with no streaming rights in their country.
Odds boosts✓Bettors who take specific markets around an event.
Request a bet✓Bettors with an idea outside the standard market set.

Apps

  • Android
  • iOS

Licences

William Hill: who it suits

Being available in a country is not the same as suiting the people who bet there, and William Hill shows that difference clearly. We wrote this review because its card is open in three markets while holding money in one currency. The question we set out to answer: can William Hill work as your bookmaker if you are betting from outside Britain? William Hill has been trading since 1934 and we verified 4 licences across Britain, Gibraltar and Malta. Its British licence number is 39225, which is the reference a complaint needs. Age and four registers make a strong trust base, and they say nothing about the cost of running the account. Below: the line, the one missing feature, the currency question and the player scores.

William Hill markets and betting

William Hill has nearly everything we test, with one specific hole. We counted 10 sports and 10 of the eleven betting features. Cash out, a bet builder, live streaming, in-play betting, best odds guaranteed, acca insurance, early payout, a live tracker, odds boosts and request a bet all work. Partial cash out is the exception, confirmed absent by our tester, and that is the tool you use to take half a position off a long accumulator while leaving the rest to run. The line leans British: horse racing, football, cricket, darts, golf, tennis, handball, futsal, mixed martial arts and Australian rules. The read for you is that William Hill suits racing and football bettors who settle positions whole, and anyone who scales out of bets will miss that single feature daily.

Money and verification at William Hill

William Hill’s money side is where the market question gets answered. We recorded 8 payment methods and 1 account currency, and that currency is sterling only, while the card is open in Egypt and Malaysia as well as Britain. Betting from either of those markets means a conversion spread on the way in and another on the way out, a cost no promotion refunds. Bank transfer, two card schemes, PayPal and two e-wallets work in both directions; Apple Pay and the prepaid voucher are deposit-only, so neither can be your exit. Per-method minimums and payout windows are not published. If you are outside Britain, calculate the round-trip conversion cost on a typical stake, then weigh that against a locally licensed brand.

William Hill reliability and account limits

William Hill’s answer to our opening question is a conditional one. It scores 8.4 out of ten on our safety formula, which weighs licence tier, complaint record, terms and payout tests, and our log carries 0 complaints. The regulators are genuine and the British licence gives you a real escalation path, which is the strongest argument for the brand. Against that, players on outside review sites mark William Hill down most heavily on safety and fairness, the category where a long history ought to be an advantage rather than a question. So: yes if you hold sterling and want a British regulator behind your account, and no if you are betting from Egypt or Malaysia and paying conversion on both legs. Read the complaint feed first.

William Hill specifications

General
Founded
1934
Operator
WHG (International) Limited (GB/NI/Jersey/Gibraltar); William Hill Global PLC; William Hill Malta PLC
Type
Full-range sportsbook
Support
email, live-chat, phone, social
Payments
Weekend payouts
no
Account currencies
Pound sterling
Countries and licences
Licences
UK Gambling Commission39225
Gibraltar Gambling Division042
Gibraltar Gambling DivisionRGL 042
Malta Gaming AuthorityMGA/CRP/121/2006-05
Available in
Egypt, United Kingdom, Malaysia

William Hill traffic

Data updated

William Hill safety

LicencesUK Gambling Commission39225number verified
Gibraltar Gambling Division042number verified
Gibraltar Gambling DivisionRGL 042number verified
Malta Gaming AuthorityMGA/CRP/121/2006-05number verified
OwnerWHG (International) Limited (GB/NI/Jersey/Gibraltar); William Hill Global PLC; William Hill Malta PLC
Complaint recordno complaints
Blacklistsnot found on any list
Disputed T&C clausesno disputed wording found

Player ratings: William Hill

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18+ Gamble responsibly. Responsible gambling

What to use instead of William Hill

Only brands with a safety score of at least 7.5, available in the same countries and differing in their feature set.

FAQ

Is William Hill licensed?

4 licences: UK Gambling Commission, 39225; Gibraltar Gambling Division, 042; Gibraltar Gambling Division, RGL 042; Malta Gaming Authority, MGA/CRP/121/2006-05.

What payment methods does William Hill take?

8 methods on the card, among them Apple pay, Bank transfer, Mastercard, Neteller, Paypal.

Which sports does William Hill cover?

10 sports in the line: Australian rules football, Cricket, Darts, Football, Futsal, Golf.

Which countries is William Hill available in?

Accounts open in 3 countries from our database.

What features does William Hill have?

10 of the 11 features on our list are confirmed: Cash out, Bet builder, Live streaming, Best odds guaranteed, In-play betting, Acca insurance, Early payout, Live tracker, Odds boosts, Request a bet.

Have there been complaints about William Hill?

There are no complaints about this brand in our database.

Promo Code

Copy the code: the operator asks for it at sign-up or in the cashier.