The rule is simple: if a metric is claimed, it is shown as a number, its weights are published, and this page returns 200. The alternative is to have no scoring at all and sort by brand demand only.

How the ranking is built

Listings are ordered by how many people look the brand up in that market each month: the country page uses the figure for that country, the global list the sum across our markets. Player ratings do not affect the order, and neither does what a brand pays.

Source
Monthly search demand for the brand name, measured per market
Scale
searches per month in the market
What it sorts
Every listing by default
Last recalculated

On a tie the order is decided by a deterministic rule: traffic, then slug alphabetically. What a brand pays per click does not affect it.

What data is shown

No number may appear in the text that is not a field in the database: every number is substituted from a field, and the publication check blocks any page with a number outside a variable.

The data recalculation date and the editorial review date are separate fields with separate bylines. We never sign one date for both facts.

How the safety score is calculated

The score is not for sale. On a tie, order is decided by brand demand and then by slug alphabetically.

ComponentWeight
Complaints25%
Licences30%
Payout tests15%
Responsible gambling5%
T&C clauses15%
Disclosure10%

Labels

  • Exemplary — from 9
  • Reliable — from 7.5
  • With caveats — from 6
  • Risky — from 4
  • Not recommended — from 0

Why a complaint against a large brand weighs less

Complaints enter the score not as a count but as a sum of disputed money divided by a proxy for operator size. The divisor grows with traffic; the size of a claim does not.

Related brands share negative signals: a common owner fully, a shared affiliate programme partially.

How ratings work

Player ratings do not affect position in any listing.

Overall score display threshold
10
Axis display threshold
5
Rating ageing, months
24 / 48
Re-rating allowed after, months
6
Anomaly threshold, ratings per hour
5

The seven axes

  • Verification & KYC — How many documents are requested, how long the check takes, how often it repeats.
  • Withdrawals — The real withdrawal time and how predictable processing is.
  • Safety — How safe funds feel and how fair settlement is.
  • Limits — Maximum stake and withdrawal limits per period.
  • Support — How fast and how competently support answers on each channel.
  • Odds — Price on the main markets compared with the market.
  • Account restriction — How often and for what the maximum stake is cut or the account is closed.

How user content is moderated

Only first-hand experience is published, with no contact details; staff and brand representatives do not leave reviews. A long dispute moves to the complaint form.

Operator response deadline, days
7 + 7
Verdict when the operator stays silent
Operator did not respond
Loss of access to recommended lists
2 / 90
Complaint stops counting after, months
48

How specifications are collected

Specifications are database fields, not a retelling of the operator site. Unknown and no are different: the first shows a dash, the second a cross, and only a confirmed yes puts a brand into a feature listing.

Any specification can be challenged from the button on a brand page: the edit arrives naming the field and the new value.

Advertising and affiliation

We earn a commission on clicks through affiliate links. It does not change list order: order is calculated from brand demand.

A paid position carries a visible label, sits outside the numbering and outside the sorting, and can never stand above the first organic row.

Label
Sponsored placement
Maximum slots per listing
1 / 2

FAQ

Can a brand buy a place in the top?

No. Order is calculated from brand demand, and a tie is broken by a deterministic rule, not by what a brand pays per click.

Does the player rating affect position?

No, in no listing. The exception is the rating axis pages, which exist for exactly that.

Why do some brands have no rating?

The score appears only above a threshold of ratings. Below it, saying there are no ratings is the honest answer.