The rule is simple: if a metric is claimed, it is shown as a number, its weights are published, and this page returns 200. The alternative is to have no scoring at all and sort by brand demand only.
How the ranking is built
Listings are ordered by how many people look the brand up in that market each month: the country page uses the figure for that country, the global list the sum across our markets. Player ratings do not affect the order, and neither does what a brand pays.
- Source
- Monthly search demand for the brand name, measured per market
- Scale
- searches per month in the market
- What it sorts
- Every listing by default
- Last recalculated
On a tie the order is decided by a deterministic rule: traffic, then slug alphabetically. What a brand pays per click does not affect it.
What data is shown
No number may appear in the text that is not a field in the database: every number is substituted from a field, and the publication check blocks any page with a number outside a variable.
The data recalculation date and the editorial review date are separate fields with separate bylines. We never sign one date for both facts.
How the safety score is calculated
The score is not for sale. On a tie, order is decided by brand demand and then by slug alphabetically.
| Component | Weight |
|---|---|
| Complaints | 25% |
| Licences | 30% |
| Payout tests | 15% |
| Responsible gambling | 5% |
| T&C clauses | 15% |
| Disclosure | 10% |
Labels
- Exemplary — from 9
- Reliable — from 7.5
- With caveats — from 6
- Risky — from 4
- Not recommended — from 0
Why a complaint against a large brand weighs less
Complaints enter the score not as a count but as a sum of disputed money divided by a proxy for operator size. The divisor grows with traffic; the size of a claim does not.
Related brands share negative signals: a common owner fully, a shared affiliate programme partially.
How ratings work
Player ratings do not affect position in any listing.
- Overall score display threshold
- 10
- Axis display threshold
- 5
- Rating ageing, months
- 24 / 48
- Re-rating allowed after, months
- 6
- Anomaly threshold, ratings per hour
- 5
The seven axes
- Verification & KYC — How many documents are requested, how long the check takes, how often it repeats.
- Withdrawals — The real withdrawal time and how predictable processing is.
- Safety — How safe funds feel and how fair settlement is.
- Limits — Maximum stake and withdrawal limits per period.
- Support — How fast and how competently support answers on each channel.
- Odds — Price on the main markets compared with the market.
- Account restriction — How often and for what the maximum stake is cut or the account is closed.
How user content is moderated
Only first-hand experience is published, with no contact details; staff and brand representatives do not leave reviews. A long dispute moves to the complaint form.
- Operator response deadline, days
- 7 + 7
- Verdict when the operator stays silent
- Operator did not respond
- Loss of access to recommended lists
- 2 / 90
- Complaint stops counting after, months
- 48
How specifications are collected
Specifications are database fields, not a retelling of the operator site. Unknown and no are different: the first shows a dash, the second a cross, and only a confirmed yes puts a brand into a feature listing.
Any specification can be challenged from the button on a brand page: the edit arrives naming the field and the new value.
Advertising and affiliation
We earn a commission on clicks through affiliate links. It does not change list order: order is calculated from brand demand.
A paid position carries a visible label, sits outside the numbering and outside the sorting, and can never stand above the first organic row.
- Label
- Sponsored placement
- Maximum slots per listing
- 1 / 2